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Adweek: Index Exchange Is Bringing Machine Learning to Header Bidding

Index Exchange has unveiled a new product called Adaptive Timeout that it claims will balance publishers’ monetization and consumer experiences by using machine learning to maximize ad opportunities without significantly affecting webpage load times.

The new product makes publisher page speeds smarter by adapting them to each user, particularly mobile device users, many of whom will have a varying experience based on the quality of their network signal–either Wi-Fi or cellular.

Read More at Adweek

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