Independent Ad Tech Company Expands Leadership Roles to Further Support Growth Across Asia
October 8, 2019, SYDNEY — Index Exchange (IX) today announced the promotion of Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand to APAC Regional Managing Director and APAC Head of Demand, respectively. Both individuals were IX’s first employees in Asia and since then have grown IX’s footprint by building a team and focusing on educating publishers and buyers on the promise of programmatic media.
In their new roles, both Adele and Janette will ensure successful scaling of Index operations across Asia while supporting teams to forge new channels of business through the democratisation of header bidding and people-based marketing solutions.
“Adele’s and Janette’s market knowledge and deep understanding of the challenges publishers and buyers face will help us bring more competition and choice to APAC programmatic players,” said James Prudhomme, Executive Vice President, International, Index Exchange. “The entire team is thrilled to have them take up senior leadership positions, and we look forward to working even more closely with the advertising and publishing community in APAC.”
Index opened its doors in Sydney in 2017 and quickly onboarded premium publishers, DSPs, and buyers in the region. The company offers best-in-class technology and service, helping publishers maximise revenue and buyers reach valuable audience segments throughout accountability and trustworthy practices.
“I’m excited for the opportunity to continue dedicating my efforts to sustaining the power of premium journalism and look forward to further building a strong team with similar values in the region,” said Wieser.
Continued Higginson, “Index is responsible for ensuring our buyer, DSP, and publisher partners are able to participate in the most technically efficient auction. Bringing more choice and control to the local buy-side ecosystem will be a driver for the next evolution of programmatic.”
Index plans to continue building closer partnerships into 2020 and beyond.
About Index Exchange
Index Exchange is a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. An engineering-first company, Index Exchange prioritizes investing in hardware as well as bigger and better data centers to safely and independently store and process transactions. Visit Index Exchange at www.indexexchange.com or @indexexchange.