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Which-50: Index Exchange Promotes Adele Wieser To APAC Regional Managing Director

Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively.

Both individuals were IX’s first employees in Asia and since then have grown the company’s footprint by building a team and focusing on educating publishers and buyers on the promise of programmatic media.

In their new roles, both Wieser and Higginson will be responsible for the successful scaling of Index operations across Asia while supporting teams forge new channels of business through the democratisation of header bidding and marketing solutions.

“Adele’s and Janette’s market knowledge and deep understanding of the challenges publishers and buyers face will help us bring more competition and choice to APAC programmatic players,” said James Prudhomme, Executive VP, International, Index Exchange.

Read More at Which-50

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