For many, Cyber Monday means filling virtual shopping carts and entering coupon codes. At Index Exchange, however, the holiday is synonymous with increased audience engagement, sky high ad spend, and close partner support, as it is often among the busiest days of the year for our partners and our exchange. It brings a flurry of ...continue reading
Index Exchange’s Adam Noble joins Reed Barker from Philo and Benjamin Antier from Publica LLC to discuss the future of the CTV Ad Break & topics shaping the ad funded streaming landscape going into 2021.
Since the EU Cookie Directive came into effect in 2011, obtaining consumers’ consent has been an imperative — albeit, sometimes challenging — aspect of all supply chain participants’ monetisation strategies, particularly publishers. GDPR requirements made this all the more imperative, mandating that publishers “unambiguously” obtain consent from consumers in order to use their data in ...continue reading
Two of the largest independent SSPs now support the post-cookie identity product Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY, November 16, 2020 – Index Exchange, one of the world’s largest independent ad exchanges, announced today its support for Unified ID 2.0, a new industry-wide approach to identity with initial development led by ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both ...continue reading
Learn from Index Exchange’s Director of Product, Madeline Want, and clean_io CEO, Matt Gillis, on the steps necessary to protect your desktop AND mobile users, what malvertisers targeted in Q3, and how attack types vary by device, browser, day of week, geography.
From Intern to Indexer: Cameron Ouellette, Software Engineer At Index Exchange, we welcome a number of engineering co-op students throughout the year to our Toronto, Montréal, and Kitchener-Waterloo offices. Some of these students make the transition from co-op student to full-time Indexer. We caught up with Cameron Ouellette, a software engineer at our Kitchener-Waterloo office, ...continue reading
Driving Results for Publishers and Buyers During the Busiest Season of the Digital Year In our latest edition of IX Open Access, Alex Gardner, Chief Revenue Officer at Index Exchange, joined Aleksandra Injac, US Programmatic Lead at Mindshare, and Jessica Kadden, Vice President of Programmatic Solutions at Meredith Corporation, for a conversation about how Publishers ...continue reading
Index Exchange and PMX bring transparency to high impact media buying. The Opportunity In recent years, high impact media formats that drive interactive campaigns through enhanced display creative, have gained traction in Australia. Between 2018 and 2019, Publicis Media increased spend across high impact media formats by 24%. To respond to client demand, PMX looked ...continue reading
Everything In Its Right Place When we started this newsletter at the height of the first wave of the pandemic, I didn’t think I would still be writing them in Q4. At the time, it seemed unlikely that this would last longer than a couple of months. However, their purpose then, and now, is the ...continue reading
Driving Results for Publishers and Buyers During the Busiest Season of the Year The second IX Open Access webinar took place on October 27, 2020. During this digital event, Alex Gardner, Chief Revenue Officer at Index Exchange, Aleksandra Injac, US Programmatic Lead at Mindshare, and Jessica Kadden, Vice President of Programmatic Solutions at Meredith Corporation ...continue reading