This year has been a challenging one for all of us. In the past, we’ve expressed our appreciation for you, our partners, through gifts, champagne toasts, and shared meals. But the holidays — like everything else in 2020 — look a bit different this year. And while we feel more gratitude for you than ever, ...continue reading
Welcome to A Day In The Life — a series dedicated to showcasing the ethos of an Indexer. This month, we sat down (virtually) with Lukas Pelzer — Coordinator, Buyer Services — to chat about the balance between work and studies and hear more about his proudest achievement at Index Exchange to date. To start, ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both ...continue reading
The Trade Desk spoke with Index Exchange’s Will Doherty on the company’s support for Unified ID 2.0 and the growing number of identity products entering the marketplace, as well as when the industry will ditch cookies in favour of a better solution The number of identity solutions entering the market has reached a watershed moment, ...continue reading
As we approach the tail-end of a particularly tumultuous year, it’s time to build personal plans and strategies that achieve real inclusion in our industry. Inclusion and belonging aren’t just key themes throughout my career, but my life. As young as nine years-old, I joined a group committed to teaching students how to treat one ...continue reading
Welcome to A Day in the Life at Index Exchange This series is dedicated to showcasing what we’re all about here at Index. This month, we sat down (virtually) with Maddy Want — Product Director at Index Exchange — to talk product management, collaboration, and puppies. First things first: can you tell us a bit ...continue reading
Hear from Sara Vincent, Senior Director, Strategic Partner Development, and other industry leaders on the status of different solutions and industry initiatives to ensure our industry can continue to deliver privacy-first relevant ad experiences, in a post-third-party cookie world.
For many, Cyber Monday means filling virtual shopping carts and entering coupon codes. At Index Exchange, however, the holiday is synonymous with increased audience engagement, sky high ad spend, and close partner support, as it is often among the busiest days of the year for our partners and our exchange. It brings a flurry of ...continue reading
Index Exchange’s Adam Noble joins Reed Barker from Philo and Benjamin Antier from Publica LLC to discuss the future of the CTV Ad Break & topics shaping the ad funded streaming landscape going into 2021.
Since the EU Cookie Directive came into effect in 2011, obtaining consumers’ consent has been an imperative — albeit, sometimes challenging — aspect of all supply chain participants’ monetisation strategies, particularly publishers. GDPR requirements made this all the more imperative, mandating that publishers “unambiguously” obtain consent from consumers in order to use their data in ...continue reading
Two of the largest independent SSPs now support the post-cookie identity product Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY, November 16, 2020 – Index Exchange, one of the world’s largest independent ad exchanges, announced today its support for Unified ID 2.0, a new industry-wide approach to identity with initial development led by ...continue reading