The independent ad exchange hopes to diversify its offering by working with startups, starting by hosting a collision day at DMZ. Index Exchange has opened IX Labs in Toronto to explore ways its expertise could be applied to areas of technology outside of its core business. IX Labs was launched to diversify the offering at ...continue reading
As a company, Index Exchange has grown and scaled an immense amount over the last few years. Throughout all of the growth, one aspect of our business that has never changed or wavered is our commitment to constant innovation and evolution. Today, we’re proud to announce IX Labs — a division of IX that explores ...continue reading
Distinction signals company’s continued leadership in preventing fraud and heightening trust in the industry NEW YORK, Aug. 14, 2019 (GLOBE NEWSWIRE) — Index Exchange (IX), the world’s largest independent ad exchange, today announced it has obtained all four Trustworthy Accountability Group (TAG) Seals, establishing itself as one of eight companies in the world to achieve ...continue reading
Inc.’s annual guide to the 5,000 fastest-growing privately held companies in the U.S.–and how they reached their lofty heights. Index Exchange is thrilled to be included on this year’s list. Explore it in full here.
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both ...continue reading
Bell Media, Index Exchange and Omnicom Media Group have entered into a partnership to improve programmatic offerings. The deal is the biggest of its kind for Bell Media and OMG, making available programmatic in-stream video deals, as ad spend continues to flow in that direction, says Brad Jeffrey, managing director for Canada at Index Exchange. ...continue reading
– Multi-million dollar video partnership allows Omnicom Media Group to diversify programmatic offerings – TORONTO (August 6, 2019) – Bell Media, Canada’s largest media company and leading content creator, along with Index Exchange, the world’s largest independent ad exchange, have accelerated the implementation and execution of programmatic instream video deals for Omnicom Media Group (OMG). ...continue reading
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, it can be easy to adopt a national status quo bias by focusing only on ...continue reading
Index Exchange is proud to share we’re one of the first major exchanges to implement the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object. This means DSPs will now find a SupplyChain object in every bid request we send them. As a result, buyers can now understand each hop a bid request takes in ...continue reading
In the last blog about Adaptive Timeout™, we said “Adaptation is the key to evolution.” In nature, evolution is often a product of environmental changes. For example, climates get colder, and species evolve to handle these new temperatures. In many ways, the evolution is the reaction to these external circumstances. But what if the evolution ...continue reading
A new study from Roxot, an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies. The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue ...continue reading
We’re proud to have our People Team named as finalists for the Canadian HR Team of the Year award by HR Awards Canada. Winners will be honored at on September 12, 2019. View the full list of finalists here.