The IAB Tech Lab and a group of sell-side, buy-side, and anti-fraud partners recently released two new technical specifications for comment: Buyers.json and DemandChain. Index Exchange has been vocally supportive of buyer transparency for a long time, and we’re proud to contribute to these two proposals. Buyers.json and DemandChain mirror the existing sellers.json and SupplyChain ...continue reading
WPP’s media investment behemoth drove savings through a preferred supplier relationship with Index Exchange. Agencies have been leaning heavily into supply path optimization (SPO), which allows media buyers to find the most efficient, effective and transparent path to programmatic supply. For GroupM, which kicked off its premium supplier strategy in the U.S. last year via ...continue reading
Welcome to A Day in the Life at Index Exchange This series is dedicated to showcasing what we’re all about here at Index. This month, we sat down (virtually) with Tisha Brathwaite — Partner Development Manager at Index Exchange — to talk life on the sell-side, international moves, and her not-so-hidden talent. Tell us a bit ...continue reading
The advertising industry is gripped with fear over new moves from Google that could minimize or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalized advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players to ...continue reading
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black individuals and scholars. In the decades since it began, Black History Month has continued to serve as an opportunity to salute Black communities — a chance to pause, reflect, and more closely familiarize ourselves with ...continue reading
Success Story: M Publicité M Publicité, is the advertising department of the highly-respected French publisher Le Monde. Le Monde group is known for publishing Le Monde, Le Nouvel Obs, La Vie, Courrier International, Télérama, HuffPost.fr. As a part of their effort to embrace and adopt programmatic advertising in stages, we worked with M Publicité to ...continue reading
Last week, we celebrated our 8th IX All Hands, an annual gathering of Indexers from across the globe to reflect on the year past and look forward to what’s to come in 2021. A time-honored tradition, IX All Hands is typically held in our founding city, Toronto. Being unable to join together in person this ...continue reading
TORONTO & MADRID, February 2, 2021 — Index Exchange, one of the world’s largest independent ad exchanges, today announced that it has hired Mario Torija as Managing Director of Spain — a clear mark of the company’s plans for growth in the region. “In 2020, Index Exchange grew its revenue by 20% across Southern Europe ...continue reading
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to our industry and otherwise, ad tech (being ever-resilient) has been able to pivot and respond to the market’s needs accordingly. It has also been experiencing a renaissance of sorts, driven largely by a recent resurgence ...continue reading
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with Index’s Senior Vice President of Product, Mike McNeeley, to hear more about his vision for the future, the opportunities ahead, and the key goals he’s hoping to accomplish with partners in the coming year. First ...continue reading
Lori Goode, CMO at Index Exchange, and Matthew Scott Goldstein, independent analyst, advisor and consultant at .msg, continue their discussion about publisher priorities in 2021 and the impact on the ad tech ecosystem.
Matthew Scott Goldstein, Independent Analyst, Advisor & Consultant at .msg, and Lori Goode, Chief Marketing Officer at Index Exchange, sit down virtually to discuss what’s ahead for 2021.
