New Hires and C-Suite Promotions Come Amid Company’s Focus on Omnichannel Capabilities and Global Growth Toronto, Canada, October 7, 2020 — Index Exchange, one of the world’s largest independent ad exchanges, today announced it has hired Lori Goode as Chief Marketing Officer and Jessica Breslav as Chief Customer Officer. The roles, newly created for the ...continue reading
We’re proud to be recognized as one of Canada’s Top Growing Companies for the second year in a row by the Globe and Mail. The list compiles Canada’s top 400 companies by three-year revenue growth. To find your perfect fit at Index Exchange, head to our careers page. View the full list of Top Growing ...continue reading
September to Remember If you only cared about Digital Ad Spend, and not (gesturing broadly at everything) anything else, well, this has been an amazing end to the summer and Q3. At this point, Ad Spend is outperforming our expectations. In my last newsletter, we talked about getting past flat. Well, we got past it ...continue reading
Index Exchange Partners with netID Single sign-on platform increases user addressability for publishers and buyers in a world without third-party cookies DÜSSELDORF/MONTABAUR, September 23, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, is partnering with the European netID Foundation (EnID). In the future, publishers will be able to use the ...continue reading
Apple may have offered a brief reprieve before it implements its latest IDFA-related app-privacy changes, but its latest iOS 14 update still comes with two new surprise anti-tracking features that once again have the potential to further disrupt publishers’ ad businesses. In the new update, which went live on September 16, Apple’sIntelligent Tracking Prevention feature ...continue reading
Index Exchange Integrates netID in Germany netID unlocks addressability, increasing ad spend in previously closed environments Index Exchange is proud to be among one of the first exchanges to partner with the European netID Foundation (EnID), an provider of the European login standard netID SSO and netID identifier. By enabling the netID RTI adapter in the ...continue reading
Welcome to A Day In The Life — a series dedicated to showcasing the ethos of an Indexer. This month, we sat down (virtually, of course) with Madoka Hull — Senior Partner Development Manager and the first-ever employee in our Tokyo office — to learn more about her experience introducing the IX brand to the ...continue reading
Getting Past Flat We took a longer than normal break between newsletters. With the summer quickly coming to an end and folks away on holiday, it felt like a good time to step away from industry analysis. I thought by virtue of living in some kind of time soup this summer would feel longer than ...continue reading
The Future of Marketing: Creating a Sustainable Marketing Ecosystem through Identity-Powered Media and Measurement With the ongoing changes in our industry, marketers need to make changes in the way they collect, store, connect, and utilize data across the supply chain. Our Vice President of Product, Mike O’Sullivan, joined leaders from Neustar and Forrester to discuss ...continue reading
New Adapter Certification Process for IX Library Index Exchange is refreshing the IX Library process, in order to make certification faster and more streamlined. Adapter Providers can expect their updates and submissions to go live faster, while IX Library Publishers continue to benefit from IX Library’s high quality bar, which continues to include automated testing ...continue reading
Index Exchange’s President and CEO, Andrew Casale, joined leaders from The Trade Desk and Magnite for a conversation on the future of Identity, the walled gardens, and the need for industry collaboration. Watch the full conversation for more.
Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes. Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading