We are excited to announce support for additional fields available in our Client Audit Logs (CAL). This past September, we released CAL to General Availability, IX’s log-level data solution to provide a receipt for each transaction conducted through our platform. The launch has streamlined data retrieval to optimize partnerships and standardize reporting efforts. “We’ve seen ...continue reading
We’re pleased to be recognized as the #1 company for Deloitte’s Technology Fast 50 Awards under the Enterprise Fast 15 category. View the full list of winners here.
On Tuesday, September 3rd, Firefox announced the release of Enhanced Tracking Protection (ETP), a feature which automatically blocks third-party cookies by default. First revealed one year ago, the decision to enable ETP by default has had a material effect on publishers’ revenue in the past month, particularly in markets where Firefox has a high market ...continue reading
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading
This year we launched the Index Exchange Library Ecosystem – an ecosystem designed to be leveraged by new and existing Adapter Partners to build or upgrade their header bidding adapters with full clarity into how the Ecosystem operates through the Code of Conduct and source code. The launch of the IX Library™ Ecosystem has not ...continue reading
As competitors like The Trade Desk and Google gain clout with agencies, Dataxu has made a lot of changes over the past year to attract a TV-minded acquirer. “They were able to smartly separate themselves from just being a DSP to being a strong CTV player,” said Will Doherty, evp of global marketplace development at ...continue reading
Hackathon teams spent the week exploring this year’s theme of “Code Connects Us,” as they locked into their workspaces scattered with coffee cups, notebooks and laptops. Participants were extremely dedicated to the solutions they were building, with some even staying to hack overnight. Congratulations to all of the teams that participated in this year’s IX ...continue reading
Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively. Both individuals were IX’s first employees in Asia and since then have grown the company’s footprint ...continue reading
Independent Ad Tech Company Expands Leadership Roles to Further Support Growth Across Asia October 8, 2019, SYDNEY — Index Exchange (IX) today announced the promotion of Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand to APAC Regional Managing Director and APAC Head ...continue reading
Publishers have an identity problem. Index Exchange is seeking to solve it through a partnership with Target’s Roundel. In June, Index Exchange announced its partnership with Roundel, in an approach to programmatic advertising that uses Target customer data sets to inform media buys. According to Andrew Casale, president and CEO of Index Exchange, the partnership “brings addressability through first ...continue reading