German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default for all the browser’s users. Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago. Axel Springer is among those to have seen a drop, but the issue is marketwide, according to ...continue reading
Index Exchange operates a video exchange allowing publishers access to a large, programmatic marketplace. In fact, we’ve already seen one trillion video ad requests come through our exchange this year. We believe as the need for video continues to advance, we should also help meet these needs with industry-leading header bidding technology. We are now ...continue reading
From the opening remarks right up until when the finalists were announced, the last few days of IX’s 4th Annual Hackathon have been a whirlwind. Hackathon teams spent the week exploring this year’s theme of “Code Connects Us,” as they locked into their workspaces scattered with coffee cups, notebooks and laptops. Participants were extremely dedicated ...continue reading
2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the year, which are perhaps the most severe to have ever faced the industry. The day started strongly, ...continue reading
For over a decade, digital marketers, media groups, and tech providers have carved out two days in September to gather in Cologne, Germany. For what purpose? DMEXCO, an abbreviated mash of the words ‘Digital Marketing Exposition and Conference,’ and one of the digital community’s most important annual events. Last week, we once again congregated in ...continue reading
Hosting annual IX Hackathon this week, recently launched IX Labs and partnerships with Toronto’s top tech incubators. September 17, 2019, TORONTO – Index Exchange (IX), the world’s largest independent ad exchange, today announced multiple initiatives broadening the company’s commitment to driving innovation and in particular, helping propel the rapid advancement of Canada’s technology industry. In ...continue reading
Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping 16.7 billion euros ($18.4 billion) in 2018, more than a year since ...continue reading
The last five years have been pivotal for our expansion – we’ve grown over 612% with new offices across 13 global cities, all thanks to our dedicated IXers and partners. We’re proud to be included on Canadian Business’ list of fastest growing Canadian companies. View the full list here.
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange‘s Chief ...continue reading
Brands are the belles of the ball. Supply-side platforms are the latest in a long line of programmatic players trying to go direct to advertisers. When SSPs first tried to make this move two years ago, most advertisers weren’t interested. They represented merely another vendor to potentially manage on top of several others at a ...continue reading
Programmatic advertising is undergoing a change, driven in large part by external threats — from regulators, platforms and browsers — to the slicing and dicing of user data. At ExchangeWire’s ATS event in London, ad tech execs gathered to mull future business models, the demise of the third-party cookie and the privacy-focused direction taken by ...continue reading
With receipts for every transaction and unsurpassed supply chain visibility, flurry of new features extends trust and empowers partners to benefit from IX infrastructure. NEW YORK, Sept. 10, 2019 (GLOBE NEWSWIRE) — Index Exchange (IX), the world’s largest independent ad exchange, today announced an array of features delivering greater transaction visibility for all partners and ...continue reading