Just as the heat of the summer started to make its presence felt across Canada, IX Engineering put development on hold for a few days to kick off our third annual IX Hackathon. What better way to invest in innovation and creativity than to host our largest Engineering event ever at the Struck Contemporary Gallery ...continue reading
Throughout Pride month, IX hosted a variety of initiatives across our global offices to inspire, educate, commemorate and celebrate the LGBTQA+ community. Diversity continues to be a hot button topic within our society, yet many still struggle to increase that diversity and inclusion within the workplace. Here at IX, we value diversity in culture, thought ...continue reading
As an engineering-first company, we take security very seriously. Since knowing where our technology lives is just as important as the tech our engineers build, we invited a small group of our European partners to step inside two of our data centers to experience our tech like never before. Step inside our Amsterdam data center, ...continue reading
From GDPR to Identity, click here to watch what stole the attention of the industry’s thought-leaders at our custom Cannes Content Studio this year.
The Advertising ID Consortium is an open ID solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem. Members of the Consortium met in Cannes to discuss what the future holds for an open and standardized pool for cookie and device ID’s.
Launched in 2017, the Advertising ID Constortium was founded by digital advertising companies Index Exchange, AppNexus and LiveRamp. “This is a really nice change,” Index Exchange’s head of product, Drew Bradstock told MiC of the upcoming integration. “The original founding members…they’re all commercial entities. So, they’re all companies that have their own commercial interests at heart,” ...continue reading
About last night: It was high and low Vox Media hosted its annual, typically swank Cannes dinner party on Monday night, this year at Villa Alang Alang, a luxurious house nestled in the hills far above the hoi polloi walking the Croisette. (There was much speculation about just whose house it was, with an F1 ...continue reading
From Cannes Lions adapting itself to become affordable and less bloated, to the new guard of executives sitting atop Madison Avenue’s biggest agencies and the growing number of tech entrants into the space, “change” is likely to be among the most well-used words on stage and in meetings during this year’s festivities. To get a ...continue reading
The Advertising ID Consortium today (June 19) announced that it will integrate the DigiTrust ID, a development members claim will help avoid potential conflicts of interest. The integration of DigiTrust’s audience data – post its acquisition by The IAB Tech Lab – into the wider consortium means that advertisers using its open identity framework can ...continue reading