Roundel is teaming up with Index Exchange for an easier process with fewer platforms Today at the Cannes Lions International Festival of Creativity, Target is announcing a new initiative for its newly relaunched in-house media company, Roundel: a partnership with the ad exchange Index Exchange to up its programming offerings. By partnering with Index Exchange, ...continue reading
Index Exchange is proud to have our EVP of Marketing, Emily Mourad, selected as an honoree for the Cynopsis Top Women in Media Awards in the “Corporate Visionary” category. The nominees will be honored at an award gala on September 9, 2019. View the full list of nominees here.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN ...continue reading
After events in California, London and Paris, we’ve officially wrapped our IX Open series. The events were rewarding, inspiring, and a true privilege to hear from our partners and allies across the programmatic ecosystem, from various markets around the globe. Beyond the great company, we also made great progress, not only for our clients and ...continue reading
Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web NEW YORK, June 12, 2019 (GLOBE NEWSWIRE) — Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at ...continue reading
Index Exchange wants to lure buyers away from walled gardens with people-based solutions Independent ad tech has had a tumultuous 2019, with the industry moving away from the free and easy flow of data that marked the early phases of the commercial internet. Much of these transitions have been motivated by increased public scrutiny. Data ...continue reading
We were thrilled to host our third annual IX Open executive summit in the beautiful city of Orange County. It was an incredible week of impactful conversations on how we can maximize the efforts of our industry in 2019 and beyond. Watch our recap video to relive our time in Orange County.
Maybe it was the blistering sunshine soaking the smart boulevards of Warsaw city centre. Or perhaps it was the sense of positivity permeating the Polish capital, as the country celebrated 30 years since its leaders tore down the Iron Curtain and opened the door to democracy. Either way, an event that was supposed to see ...continue reading
Adaptation is the key to evolution. Nowhere is rapid evolution more evident than with technology. Let’s take cars for an example. When cars were first invented, they replaced the horse drawn carriage. Before long, they were breaking distance and time barriers for personal travel that no one had imagined was possible. But soon, others saw ...continue reading
A growing number of Canadian companies are upping the ante when it comes to providing employees with holiday time — by helping staff pay for vacations. It’s the newest effort to combat the perplexing problem of employees who don’t use up their vacation days, as well as a way of diversifying benefits — a useful hiring and ...continue reading
Welcome to ‘State of the Ad Tech Market’, a series highlighting different programmatic perspectives around the world. This month, Adele Wieser, Index Exchange’s Managing Director, Australia, speaks about the revolution of programmatic advertising in APAC. The landscape of programmatic advertising varies greatly depending on your viewpoint, particularly for those of us sitting in Asia-Pacific. Collectively, ...continue reading
Independent ad exchange Index Exchange has introduced a new feature that will change the process of header bidding in programmatic ad buying. Adaptive Timeout uses an algorithm to determine a timeout for individual users on any given page view. Calculated using the device type, connection speed and an aggregation of the history of a user’s ...continue reading