The Index

Currently, the industry lacks a consensus alternative to the third-party cookie. Google has said that it will work with industry representatives to develop an alternative to the third-party cookie before its browser changes take effect in two years. Meanwhile, companies like LiveRamp and BritePool have developed their own identifiers. And more players likely to enter ...continue reading

Following Google’s announcement that Chrome will no longer support third-party cookies Presently, few details are clear, although sources suggest Google is “cooperating” with the trade body, which has convened a working group to examine the means of trading media on the open marketplace without cookies. One proposal currently under consideration puts forward the idea of ...continue reading

Every time I hear someone ask, “After Chrome’s merciless slaughter, what will replace the third-party cookie?” I fight the urge to smash my head against the wall. I’ve started carrying a pillow with me to mute the inevitable “ARGH!” that bursts from my diaphragm; my office colleagues are quite grateful. The industry doesn’t need a direct ...continue reading

Index Exchange last month announced that it has opened a new office in Boston. Index Exchange is hiring a product and engineering team. Boston office has the first Index Exchange engineering team outside of Canada. Index’s new Boston office is located at 1 Lincoln Street and is looking to fill nine roles in product and engineering in ...continue reading

We’ve entered an interesting era for the digital media industry — one marked by shifts, shake-ups, and rapid evolution. And on 14 January, Google put the nail in the third-party cookies’ proverbial coffin, announcing they would be phased out of the Chrome browser in the next two years. It wasn’t shocking news — as noted, ...continue reading

Move marks a watershed moment for the digital ad industry to reinvent itself The clock is ticking to reinvent digital advertising now that Google vowed to remove third-party cookies from its Chrome browser within two years. While the move will force digital players into new ways of doing business, a cookie-less world is being seen ...continue reading

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively kill off the online tracking ...continue reading

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading

Data privacy and consumer trust major topics Thomas Edmonds, Head of Strategic Solutions at IPG and Tom Gregory, Country Manager Australia and New Zealand at lifesight provided likeminded insights that 2019 was the year that data privacy came to the fore. Edmonds observed that, “it’s evident that in 2019 there’s been an increase in focus on data privacy and consumer data protection ...continue reading