According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? IX’s Andrew Casale joins IAB THERE to discuss the future of programmatic.
First Change, Then Innovation The capacity for people and industry to change is as remarkable as much for its scope as its predictability. When challenges, constraints, and structural changes are introduced, people and society adapt quickly. We will first experience change, then innovation will follow. In just over one month, an entire global economy has ...continue reading
While some categories initially saw spikes or slow-downs in programmatic spending, things have since evened out. There is a glimmer of light at the end of the tunnel. Heading into the second half of the month, Will Doherty, EVP of global marketplace development for Index Exchange, says he is seeing week-on-week increases across a handful ...continue reading
Thank you all for the feedback to my weekly Marketplace Pulse update. We are getting great suggestions, but most importantly, it’s just been nice to hear from so many of you. One of the things I miss most since shifting to WFH is spending time with our Buyers and Publishers around the world. I spent a fair amount of time on a plane visiting our offices and meeting with our partners in each market. Being grounded has been an adjustment, but hearing from all of you has been great – even if it’s just to say ‘hi’. I really appreciate it!
Flat is the New Up – Marketplace Pulse Insights It’s now Q2, and everyone is in the process of adjusting their expectations. What does that mean in simple terms? Flat is the new up. Growth is an unlikely prospect while the global economy is still in a voluntary shutdown, but flat is good. Flat is ...continue reading
We’re proud to have our Vice President of Platform Development, Pamela Ibarra, recognized by Folio’s 2020 Top Women in Media Awards in the Corporate Champions category. View the full list of award recipients here.
How IX Works From Home As is the case for many organizations worldwide, the COVID-19 pandemic has necessitated a new normal for our employees, clients, and local communities. No stranger to adapting to new and unprecedented circumstances at Index Exchange, we’ve implemented several measures to ensure that our business functions continue uninterrupted, our productivity remains ...continue reading
Is April the New January? – Marketplace Pulse Insights Thanks to everyone who read, and provided feedback on, last week’s first edition of “IX Marketplace Pulse.” If you have any items you’d like us to consider for our next edition, please email MarketplacePulse@indexexchange.com. Stay safe, happy and healthy. Will Doherty EVP, Global Marketplace Development Subscribe ...continue reading
The past few weeks have been an adjustment for your teams, our industry and the world as a whole. We know there is much uncertainty at every turn, and we at Index hope to be a guidepost for you during this time. That’s why we’re introducing “IX Marketplace Pulse” – a weekly update where we’ll ...continue reading
In 2015, the Harvard Business Review reported that “women made up a mere 19% of experts featured in news stories and 37% of reporters telling stories globally.” As an organization committed to powering premium journalism, we feel it’s equally important to champion the voices bringing these stories to life — fighting for greater parity and ...continue reading
IAB TCF Version 2.0 With the launch of the IAB’s Transparency and Consent Framework (TCF) 2.0 set for April 1, 2020, Index Exchange is ready to handle the Framework’s new consent signals. The TCF allows businesses to operate in a compliant way under the GDPR by providing a standardized format to collect and communicate user ...continue reading
Announcing Additional Fields + Smarter Client Audit Logs Index Exchange (IX) is excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our Client Audit Logs, designed to empower our customers to audit their auctions, by providing a receipt for every transaction ...continue reading