Addressability Without Third-Party Cookies: Index Exchange Partners with netID

Index Exchange Partners with netID Single sign-on platform increases user addressability for publishers and buyers in a world without third-party cookies DÜSSELDORF/MONTABAUR, September 23, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, is partnering with the European netID Foundation (EnID). In the future, publishers will be able to use the ...continue reading

Press Release

Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

Case Studies

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory NEW YORK, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest ...continue reading

Press Release