The Drum: Index Exchange’s Andrew Casale: ‘Collaboration and media shouldn’t be bundled’

The digital advertising market is currently dominated by Facebook and Google, aka ‘the duopoly’, with the pair representing anything up to 90% of growth in the sector. Such is the resilience of their dominance, the pair seemingly emerged from their respective crises, ranging from brand safety, measurement woes to mass data leakage, financially unscathed throughout ...continue reading