Adweek: Index Exchange Is Taking LiveRamp’s Cookie-less Identity Product Global

IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading