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ExchangeWire: What Lessons from 2017 Can We Take into 2018 & Beyond?

2017 was, perhaps, the most challenging year that digital has faced to date. However, these challenges have seen the industry pull together, with the IAB, like never before to build a sustainable future for digital advertising. With thanks to the IAB’s Display & Data Steering Group – in particular Amobee, Index Exchange, Rubicon Project, and Teads – for sharing their thoughts on what the industry can learn from 2017 and take into 2018, and beyond. The IAB’s Industry Initiatives Executive, Jonathan Markwell, has collated these industry views together on behalf of the Display & Data Steering Group, exclusively for ExchangeWire.

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