Digiday: How Moat mastered the art of the ad tech pivot

For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to header bidding, MacShane said.


Read More at Digiday

Leave a Reply

Your email address will not be published.