The Drum: Open ID consortium will integrate DigiTrust ID to avoid potential conflicts of interest

The Advertising ID Consortium today (June 19) announced that it will integrate the DigiTrust ID, a development members claim will help avoid potential conflicts of interest.

The integration of DigiTrust’s audience data – post its acquisition by The IAB Tech Lab – into the wider consortium means that advertisers using its open identity framework can target audiences using three cookie IDs, ie the Open Ad-ID, The Trade Desk’s Unified Open ID, and the DigiTrust ID.

Read More at The Drum

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