Inc: People-Based Marketing: 9 Startups to Watch in 2018

#9 Index Exchange

Index Exchange is interesting because it’s specifically built with neutrality in mind. They describe themselves as “built on the pillars of neutrality, openness, and the most reliable technology”, and the exchange that they offer is designed so that digital publishers and suppliers can sell ad impressions programmatically and in real-time. In a world where marketing is dominated by behemoths like Google and Facebook, it’s reassuring to know that you can still take the indie route without sacrificing your commitment to people-based marketing and personalization.

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