Case Studies

Index Exchange and Publicis Media Exchange Boost Working Media Dollars

Success Story: Publicis Media Exchange

Publicis Media Exchange (PMX) was looking for ways to engage with an innovative partner to execute against high-impact media formats. They partnered with Index Exchange to enable these rich media executions at scale. 

The Opportunity

In recent years, high-impact media formats — which aim to drive interactive campaigns through enhanced display creative — have gained traction in Australia. Between 2018 and 2019, Publicis Media increased spend across high-impact media formats by 24%. To respond to client demand, PMX sought out a partner who could help solve three key challenges:

  • Supply Curation
  • Brand Safety
  • Fee Transparency

The Solution

PMX teamed up with Index Exchange to build PMX High Impact, a private marketplace deal to enable rich media executions at scale, just as they’d hoped.

The Outcome

By curating a marketplace with pre-selected Australian Publishers, PMX was able to control supply, ensure brand safety, and achieve fee transparency, ultimately increasing working media dollars by 30%.

“Partnering with IX to form PMX High Impact has helped us scale rich media buying by building a transparent buying structure and driving unique demand to pre-identified premium publishers. By streamlining the buying of rich media through PMX High Impact, we were able to increase our working media dollars by 30%”
Brooke Aniseko, Commercial Director, PMX

Read the full case study to learn how Index helped boost working media dollars, yield, and year-over-year private marketplace spend.