Success Story: Publicis Media Exchange
Publicis Media Exchange (PMX) was looking for ways to engage with an innovative partner to execute against high-impact media formats. They partnered with Index Exchange to enable these rich media executions at scale.
In recent years, high-impact media formats — which aim to drive interactive campaigns through enhanced display creative — have gained traction in Australia. Between 2018 and 2019, Publicis Media increased spend across high-impact media formats by 24%. To respond to client demand, PMX sought out a partner who could help solve three key challenges:
- Supply Curation
- Brand Safety
- Fee Transparency
PMX teamed up with Index Exchange to build PMX High Impact, a private marketplace deal to enable rich media executions at scale, just as they’d hoped.
By curating a marketplace with pre-selected Australian Publishers, PMX was able to control supply, ensure brand safety, and achieve fee transparency, ultimately increasing working media dollars by 30%.
– Brooke Aniseko, Commercial Director, PMX