Catching the Bad Guys with Ads.Txt
Oct 12
Video
Tag: ad tech
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Oct 09
Press
AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
Aug 14
Press
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
Aug 03
Press
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.
Aug 01
Press
Success Stories: Mediavine
Competing Solely on Price to Show True Value “Since working with Index Exchange, we’ve seen a dramatic increase in both CPMs and revenue across all exchange partners. Their ability to monetize our highest-value inventory is unparalleled, they are our top partner for ad quality, and their strong demand has significantly raised the CPMs we’ve seen ...continue reading
May 15
Case Studies
IX ON AIR: A Conversation with Kevin Heery of Time Inc
Jan 08
Video
IX ON AIR: A Conversation with Oleg Korenfeld of Mediavest | Spark
Jan 07
Video
IX ON AIR: A Conversation with Jeremy Hlavacek of The Weather Company
Jan 06
Video
Walmart.com and MasterCard Talk With Ad Tech In Cannes About The People
From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or completely understanding your audience. In comparing each event’s content and focus, the camps were divided along advertising functions: programmatic/ad tech and non-programmatic. Though we forget it sometimes, ...continue reading
Jun 28
IX Perspectives