AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.
Success Stories: Mediavine
Competing Solely on Price to Show True Value “Since working with Index Exchange, we’ve seen a dramatic increase in both CPMs and revenue across all exchange partners. Their ability to monetize our highest-value inventory is unparalleled, they are our top partner for ad quality, and their strong demand has significantly raised the CPMs we’ve seen ...continue reading
IX ON AIR: A Conversation with Kevin Heery of Time Inc
IX ON AIR: A Conversation with Oleg Korenfeld of Mediavest | Spark
IX ON AIR: A Conversation with Jeremy Hlavacek of The Weather Company
Walmart.com and MasterCard Talk With Ad Tech In Cannes About The People
From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or completely understanding your audience. In comparing each event’s content and focus, the camps were divided along advertising functions: programmatic/ad tech and non-programmatic. Though we forget it sometimes, ...continue reading