2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
As an engineering-first organization, we have a natural tendency to want to observe how our systems behave at their limits. This allows us to uncover issues that no one else that uses the same technologies has been able to explore. One such issue even led us to discover a bug in the Linux kernel, a ...continue reading
As a Software Engineer who joined in November 2015, it’s been an incredible experience to witness our organization’s rapid growth. Three years ago, we were a group of 78 and did not have an org-wide meeting. As our organization continued to grow, it became evident we needed a new way to communicate ideas across teams. ...continue reading
If you’re a publisher engaging in header bidding, you should never take transparent auction mechanics for granted. Welcome net vs gross bid pricing. As established in an earlier blog, net price represents the bid price offered, with sell-side margin factored in by the vendor, while gross price does not build in the cost of the ...continue reading
On May 25th, GDPR went into effect across Europe, sending the international ad tech industry into a tailspin. A month later — just as we’d started to catch our breath — the state of California passed a set of sweeping data privacy laws that many have dubbed the “American GDPR.” The California Consumer Privacy Act ...continue reading
Earlier this month, IX stopped development for a few days to invest in its team and explore new technologies. Understanding the importance of inspiring innovation and creativity, engineers from across all of our offices came together to partake in our third annual IX Hackathon. Hear from our engineering team and learn more about the hackathon ...continue reading
Welcome to IX State of the Market, a series highlighting the various markets of IX. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
If you create software solutions for healthcare, is your company a healthcare company or an engineering company? While there’s nothing that says you need to choose, often a company adopts an identity that permeates throughout its culture. Some folks in the world of banking have struggled for years to find a new identity in the digital ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading