2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading
En tant que Président et CEO d’Index Exchange, Andrew dirige plus de 300 des esprits les plus brillants de la technologie publicitaire aux USA, Canada, Europe & Australie.
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, said James Prudhomme, managing director EMEA, Index Exchange.
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
