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Tag: adtech

IX Continues its Expansion in Germany with The Morning Bash Roadshow

2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading

Dec 18

Perspectives Video

Programmatic Trends in Australia & New Zealand

It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading

Dec 10

Perspectives Video

This Woman’s Work: Alex Kirby, Dennis Publishing

Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading

Nov 30

Partners

Challenges of Scale: Solving a Linux Kernel Bug

As an engineering-first organization, we have a natural tendency to want to observe how our systems behave at their limits. This allows us to uncover issues that no one else that uses the same technologies has been able to explore. One such issue even led us to discover a bug in the Linux kernel, a ...continue reading

Oct 29

Engineering Perspectives

How the Agora Became the Engineering Gathering Place

As a Software Engineer who joined in November 2015, it’s been an incredible experience to witness our organization’s rapid growth. Three years ago, we were a group of 78 and did not have an org-wide meeting. As our organization continued to grow, it became evident we needed a new way to communicate ideas across teams. ...continue reading

Sep 24

Engineering Perspectives

Header Bidding Best Practice: Net vs Gross Bids

If you’re a publisher engaging in header bidding, you should never take transparent auction mechanics for granted. Welcome net vs gross bid pricing. As established in an earlier blog, net price represents the bid price offered, with sell-side margin factored in by the vendor, while gross price does not build in the cost of the ...continue reading

Aug 07

Perspectives Product

From Drew’s Desk: Navigating Data Protection Laws

On May 25th, GDPR went into effect across Europe, sending the international ad tech industry into a tailspin. A month later — just as we’d started to catch our breath  — the state of California passed a set of sweeping data privacy laws that many have dubbed the “American GDPR.” The California Consumer Privacy Act ...continue reading

Jul 25

Perspectives

IX Engineers Take on Third Annual Hackathon

Earlier this month, IX stopped development for a few days to invest in its team and explore new technologies. Understanding the importance of inspiring innovation and creativity, engineers from across all of our offices came together to partake in our third annual IX Hackathon. Hear from our engineering team and learn more about the hackathon ...continue reading

Jul 19

Engineering Perspectives

Transparency in the Age of GDPR

Welcome to IX State of the Market, a series highlighting the various markets of IX. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading

Jun 15

Perspectives

A Technical Perspective from IX Open

If you create software solutions for healthcare, is your company a healthcare company or an engineering company? While there’s nothing that says you need to choose, often a company adopts an identity that permeates throughout its culture. Some folks in the world of banking have struggled for years to find a new identity in the digital ...continue reading

May 16

Engineering Events Perspectives

This Woman’s Work: Kayla Wilson, InMobi Exchange

Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading

Mar 16

Partners

CB News: Andrew Casale, président et CEO d’Index Exchange, interviewé par CB News

En tant que Président et CEO d’Index Exchange, Andrew dirige plus de 300 des esprits les plus brillants de la technologie publicitaire aux USA, Canada, Europe & Australie.

Jan 17

Press

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