If you’re a publisher engaging in header bidding, you should never take transparent auction mechanics for granted. Welcome net vs gross bid pricing. As established in an earlier blog, net price represents the bid price offered, with sell-side margin factored in by the vendor, while gross price does not build in the cost of the ...continue reading
On May 25th, GDPR went into effect across Europe, sending the international ad tech industry into a tailspin. A month later — just as we’d started to catch our breath — the state of California passed a set of sweeping data privacy laws that many have dubbed the “American GDPR.” The California Consumer Privacy Act ...continue reading
Earlier this month, IX stopped development for a few days to invest in its team and explore new technologies. Understanding the importance of inspiring innovation and creativity, engineers from across all of our offices came together to partake in our third annual IX Hackathon. Hear from our engineering team and learn more about the hackathon ...continue reading
Welcome to IX State of the Market, a series highlighting the various markets of IX. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
If you create software solutions for healthcare, is your company a healthcare company or an engineering company? While there’s nothing that says you need to choose, often a company adopts an identity that permeates throughout its culture. Some folks in the world of banking have struggled for years to find a new identity in the digital ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading
En tant que Président et CEO d’Index Exchange, Andrew dirige plus de 300 des esprits les plus brillants de la technologie publicitaire aux USA, Canada, Europe & Australie.
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
Earlier this month, IX was proud to hold our annual “All Hands” employee conference in the city we call home, Toronto. Indexers from across the globe were united in our founding location to take time to sync, reflect, and look forward to what’s ahead while honoring and celebrating our founding values: technology, transparency, and collaboration. ...continue reading