IX Paris Launch Breakfast
Advertising ID Consortium: New Member Companies for Advertising ID Consortium
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
2017 IX All Hands
Earlier this month, IX was proud to hold our annual “All Hands” employee conference in the city we call home, Toronto. Indexers from across the globe were united in our founding location to take time to sync, reflect, and look forward to what’s ahead while honoring and celebrating our founding values: technology, transparency, and collaboration. ...continue reading
Business Insider: Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies
Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Exchange Wire: Header Bidding: The Next Trend for Brazilian Publishers
The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, said James Prudhomme, managing director EMEA, Index Exchange.
AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
Beet.TV: Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
AdExchanger: Identifying The True Value Of Identity
This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading
Digiday: How keeping transparent price floors influences ad bidding strategies
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading