ExchangeWire: Por que o header bidding é a próxima tendência entre os publishers brasileiros?

Já a segunda promessa do header bidding era oferecer ao buy-side acesso a 100% do inventário de um publisher, ao invés do inventário remanescente dos leilões em cascata do ad-server. “Os compradores agora podem começar a mover campanhas premium e de CPM elevado das compras baseadas em ordens de inserção tradicionais em plataformas programáticas”, destacou ...continue reading

Press

EY Entrepreneur Of The Year 2017: EY Entrepreneur Of The Year 2017 Ontario finalists

We’re recognizing an impressive group of Ontario entrepreneurs for their vision, leadership, personal integrity, financial performance and entrepreneurial spirit. We named 46 finalists across 10 categories in this year’s EY Entrepreneur Of The Year™ 2017 Ontario awards program. In addition, one entrepreneur is recognized for his outstanding achievement as a social entrepreneur. The Ontario winners ...continue reading

Press

Digiday: Meredith increased revenue per visit 20 percent by getting ads to load faster

Meredith declined to name the vendors that were scrapped.Meredith has a multifaceted header bidding approach, which uses waterfalling, on-page header bidding and server-to-server connections to sell its display inventory, and it’s used this to fight latency as well. Meredith built its own wrapper to host its two server-to-server partners, Index Exchange and Amazon. This makes it easier for Meredith to move supply-side platforms across various channels, depending ...continue reading

Press

Digiday: ‘An ad tech urban legend’: An oral history of how header bidding became digital advertising’s hottest buzzword

Fed up with how Google’s ad server favored its own exchange, over the past two years many publishers restructured their tech stacks to simultaneously offer inventory to multiple exchanges before making their ad calls. Since this approach has helped pubs drive revenue and dial back Google’s competitive advantage, it caught like wildfire. The strategy is widely known ...continue reading

Press