DMEXCO is known for many things — its booming trade show floors, world class content, the challenge of cramming a near-impossible number of meetings into 48 short hours (my record is 22). But most notably, the Cologne-based conference is known for providing its attendees with some fresh food for thought, year after year. Having attended ...continue reading
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with James Prudhomme, Managing Director, Index Exchange.
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, said James Prudhomme, managing director EMEA, Index Exchange.
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.