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Tag: advertising

This Woman’s Work: Alex Kirby, Dennis Publishing

Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading

Nov 30

Partners

How IX Powers Advertisers on Cyber Monday

Nov 26

Engineering Video

Identity Takes Center Stage at DMEXCO and ATS London

DMEXCO is known for many things — its booming trade show floors, world class content, the challenge of cramming a near-impossible number of meetings into 48 short hours (my record is 22). But most notably, the Cologne-based conference is known for providing its attendees with some fresh food for thought, year after year. Having attended ...continue reading

Sep 21

Events Perspectives

Adweek 360: James Prudhomme, Managing Director, Index Exchange

From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with James Prudhomme, Managing Director, Index Exchange.

Mar 28

Press Video

Emerce: Emerce Interview with Emily Mourad, VP of Marketing & Communications

Jan 16

Press

IX Kicks off 2018 with Renewed Mission

Jan 04

Video

IX Paris Launch Breakfast

Dec 14

Video

Media In Canada: Adobe draws a hard line for SSPs on transparency

Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”

Oct 13

Press

AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights

Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.    

Oct 09

Press

Exchange Wire: Header Bidding: The Next Trend for Brazilian Publishers

The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, ​​said James Prudhomme, managing director EMEA, Index Exchange.  

Oct 05

Press

Digiday: Programmatic advertising is preparing for the first-price auction era

Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.  

Oct 05

Press

AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less

Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange

Sep 27

Press

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