AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side.
In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing director EMEA, Index Exchange, and Emma Newman, country manager, UK, PubMatic, clarifies the difference between client-side and server-side auctions and how publishers can decide which header bidding option is right for them, once they’re committed ...continue reading
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO for SpotX. AppNexus partners with Index Exchange, signs over 260 publishers With the arrival of ...continue reading
HOLLYWOOD, Florida – On the heels of his company’s expanded partnership with AppNexus, Index Exchange President & CEO Andrew Casale reflects on the benefits of focusing exclusively on supply side clients, becoming “an infrastructure” company and fostering adtech partnerships. Until three years ago, Index Exchange was known as Casale Media, an early proponent of programmatic ...continue reading
This expansion will see both works as partners in each other’s server-side solutions – following on from their agreement to support each other’s header-based wrapper in May 2016. Server-to-server integrations run a unified auction in which supply side platforms act as demand sources and bid on publisher’s inventory. This auction takes places in the technology ...continue reading
Ad publishers envisaging server-side header bidding can now tap into simpler and more ROI-centric delivery platforms. AppNexus, the global ad tech innovation company, has announced a strategic partnership with premier advertisement marketplace Index Exchange. Then two ad tech behemoths will collaborate on server-to-server header bidding delivery solutions. Ad publishers using AppNexus platform can tag alongside ...continue reading
HOLLYWOOD BEACH, FL — An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already changing the nature of ad trading’s so-called “header bidding” technique. The pair announced they have worked to produce tight technical integrations for server-to-server header bidding. “Header bidding“ is a technique that has only recently grown up, in which publishers place ...continue reading
Publishers contemplating a switch to server-side header biddingnow have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus.“We are giving publishers choice, and a flexible, transparent solution,” said Tom Shields, ...continue reading