Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both ...continue reading
Index Exchange is proud to share we’re one of the first major exchanges to implement the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object. This means DSPs will now find a SupplyChain object in every bid request we send them. As a result, buyers can now understand each hop a bid request takes in ...continue reading
In the last blog about Adaptive Timeout™, we said “Adaptation is the key to evolution.” In nature, evolution is often a product of environmental changes. For example, climates get colder, and species evolve to handle these new temperatures. In many ways, the evolution is the reaction to these external circumstances. But what if the evolution ...continue reading
Discussions around ‘wellbeing’ and ‘wellness’ tend to vacillate between too concrete or too abstract. We understand what it means to feel physically unwell — a bad migraine, high fever, etc. — and we know it’s important to prioritize wellness in general, but we don’t often think about how to boost our own sense of wellbeing ...continue reading
Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving ...continue reading
Did you know? According to a study by Pew Research last year, women are twice as likely as men to say they have experienced some form of gender discrimination at work. That’s why conversations that teach us how to stand up for ourselves in the workplace are critical, especially in underrepresented fields like engineering. I ...continue reading
After events in California, London and Paris, we’ve officially wrapped our IX Open series. The events were rewarding, inspiring, and a true privilege to hear from our partners and allies across the programmatic ecosystem, from various markets around the globe. Beyond the great company, we also made great progress, not only for our clients and ...continue reading
Adaptation is the key to evolution. Nowhere is rapid evolution more evident than with technology. Let’s take cars for an example. When cars were first invented, they replaced the horse drawn carriage. Before long, they were breaking distance and time barriers for personal travel that no one had imagined was possible. But soon, others saw ...continue reading
Welcome to ‘State of the Ad Tech Market’, a series highlighting different programmatic perspectives around the world. This month, Adele Wieser, Index Exchange’s Managing Director, Australia, speaks about the revolution of programmatic advertising in APAC. The landscape of programmatic advertising varies greatly depending on your viewpoint, particularly for those of us sitting in Asia-Pacific. Collectively, ...continue reading
Index Exchange is excited to announce the general availability of the Identity Library™, a simple solution that extends our industry leading Identity functionality to all Publishers, regardless of their chosen header bidding solution. Restoring Balance to the Trusted Web Today, 60% of the total user time spent online is on the Trusted Web. However, the ...continue reading
Introducing: The IX Library™ On the journey towards the democratization of digital advertising, the Wrapper has evolved from its beginnings as a revolution over the waterfall to a platform product with a robust ecosystem. Index Exchange believes it is now time for the next stage of our product. We are proud to announce the Index ...continue reading