Welcome to ‘State of the Ad Tech Market’, a series highlighting different programmatic perspectives around the world. This month, Adele Wieser, Index Exchange’s Managing Director, Australia, speaks about the revolution of programmatic advertising in APAC. The landscape of programmatic advertising varies greatly depending on your viewpoint, particularly for those of us sitting in Asia-Pacific. Collectively, ...continue reading
Index Exchange is excited to announce the general availability of the Identity Library™, a simple solution that extends our industry leading Identity functionality to all Publishers, regardless of their chosen header bidding solution. Restoring Balance to the Trusted Web Today, 60% of the total user time spent online is on the Trusted Web. However, the ...continue reading
Introducing: The IX Library™ On the journey towards the democratization of digital advertising, the Wrapper has evolved from its beginnings as a revolution over the waterfall to a platform product with a robust ecosystem. Index Exchange believes it is now time for the next stage of our product. We are proud to announce the Index ...continue reading
Index Exchange is excited to offer a new feature to our Publishers – Adaptive Timeout™. Today, all wrappers available to Publishers use a fixed-value timeout, and most Publishers use a single fixed timeout for all of their header bidding supply, regardless of factors such as device type or the user’s network conditions. This presents a ...continue reading
Last Updated: March 1, 2019 Index Exchange is excited to announce our support for the LiveRamp IdentityLink (IDL) via the Index Exchange Wrapper. Starting this week, we will begin enabling IdentityLink transmission for eligible publishers and buyers on Index Exchange. Benefits of the LiveRamp IdentityLink The LiveRamp IdentityLink is a hashed, people-based identifier used for ...continue reading
2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading
Index Exchange, the world’s largest independent ad exchange, today announced it has hired Neil Dorken as Chief Financial Officer and Jason Cicchetti as General Counsel. The news follows a period of rapid growth for the company, including new offices and hires across North America, Europe and APAC. Dorken and Cicchetti will report to Index Exchange ...continue reading
How Header Bidding Empowers Buyers The North Star of advertising has always been getting the right message in front of the right person, in the right place, at the right time. Before the broad adoption of header bidding, buyers faced significant obstacles on their journey – such as limited visibility into inventory, inconsistent access to ...continue reading
Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading
We’ve seen the return of industry chatter about the second-price auction model and its place in programmatic. Many will remember debates on the model reported in industry trades going back years. In 2012, Esco Strong from Microsoft penned the infamous piece, “Second-Guessing the Second-Price Auction Model.” I wrote a byline about the topic in 2012 ...continue reading
