Adweek 360: James Prudhomme, Managing Director, Index Exchange
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with James Prudhomme, Managing Director, Index Exchange.
Mar 28
Press Video
Tag: brand safety
CB News: Andrew Casale, président et CEO d’Index Exchange, interviewé par CB News
En tant que Président et CEO d’Index Exchange, Andrew dirige plus de 300 des esprits les plus brillants de la technologie publicitaire aux USA, Canada, Europe & Australie.
Jan 17
Press
Advertising ID Consortium: New Member Companies for Advertising ID Consortium
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
Dec 14
Press
Media In Canada: Adobe draws a hard line for SSPs on transparency
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
Oct 13
Press
Business Insider: Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies
Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.
Oct 12
Press
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Oct 09
Press
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
Oct 05
Press
AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
Sep 27
Press
Beet.TV: Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
Sep 26
Press
IX on Air: Day 2 at DMEXCO
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
Sep 14
Video
AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
Sep 14
Press
Digiday: Internet mysteries: Why do ad tech companies rarely die?
Ad tech companies frequently pivot whenever a business model doesn’t work out. And sometimes, this really pays off. Moat became an ad measurement juggernaut after it scrapped its crowdsourced marketplace meant to connect ad creators with brands, while Index Exchange became a popular header bidding vendor after it pivoted away from being an ad network.
Sep 12
Press