IX on Air: Harry Kargman, Founder and CEO, Kargo
IX on Air: Greg Williams, Co-Founder of MediaMath
IX on Air: Geoff Schiller, Chief Revenue Officer, PopSugar
IX at DMEXCO: Day 1 Insights
Each year, global media leaders convene in Cologne, Germany for DMEXCO, an adtech tentpole conference that is quickly becoming more essential each year. At the event, attendees present best industry practices, network among global colleagues and consider approaches to propel their industry forward. This year, Index Exchange has increased its presence on the ground significantly ...continue reading
The Future of Creativity is Automation
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.
IX at Cannes
Video Ads Are Worth Their Weight In Gold
Programmatic advertising is evolving, and video header bidding is gaining more traction in the ad tech world. Jourdain-Alexander Casale, VP of Strategy at Index Exchange, spoke on the logistics and value of video header bidding with ExchangeWire CEO Ciaran O’Kane at the Cannes Lions International Festival. Today’s header bidding market leverages banner objects so it ...continue reading
IX in Cannes: Does Good Creative Tell a Story or Know Your Story?
Before I had any idea how complicated and involved the process of getting an ad to a consumer was, advertising, to me, was the creative. It was all about what I saw, where I saw it, and how it made me feel. I got into advertising because of the TV spots that become cultural phenomena, ...continue reading