case studies

M Publicité Grows Revenue Using the IX Library™

Success Story: M Publicité M Publicité, is the advertising department of the highly-respected French publisher Le Monde. Le Monde group is known for publishing Le Monde, Le Nouvel Obs, La Vie, Courrier International, Télérama, HuffPost.fr. As a part of their effort to embrace and adopt programmatic advertising in stages, we worked with M Publicité to ...continue reading

Mar 01

Case Studies

Index Exchange and Publicis Media Exchange Boost Working Media Dollars

Success Story: Publicis Media Exchange Publicis Media Exchange (PMX) was looking for ways to engage with an innovative partner to execute against high-impact media formats. They partnered with Index Exchange to enable these rich media executions at scale. The Opportunity In recent years, high-impact media formats — which aim to drive interactive campaigns through enhanced ...continue reading

Nov 02

Case Studies

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
vuid	2 years	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.

Cookie	Duration	Description
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Cookie	Duration	Description
_gat_gtag_UA_40562708_1	1 minute	No description
CONSENT	16 years 8 months 3 days 8 hours	No description