case studies

M Publicité Grows Revenue Using the IX Library™

Success Story: M Publicité M Publicité, is the advertising department of the highly-respected French publisher Le Monde. Le Monde group is known for publishing Le Monde, Le Nouvel Obs, La Vie, Courrier International, Télérama, HuffPost.fr. As a part of their effort to embrace and adopt programmatic advertising in stages, we worked with M Publicité to ...continue reading

Mar 01

Case Studies

Index Exchange and Publicis Media Exchange Boost Working Media Dollars

Success Story: Publicis Media Exchange Publicis Media Exchange (PMX) was looking for ways to engage with an innovative partner to execute against high-impact media formats. They partnered with Index Exchange to enable these rich media executions at scale. The Opportunity In recent years, high-impact media formats — which aim to drive interactive campaigns through enhanced ...continue reading

Nov 02

Case Studies