Roxot: US Publisher Programmatic Revenues 2019

A new study from Roxot, an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies. The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue ...continue reading

Press

Digiday: Meredith increased revenue per visit 20 percent by getting ads to load faster

Meredith declined to name the vendors that were scrapped.Meredith has a multifaceted header bidding approach, which uses waterfalling, on-page header bidding and server-to-server connections to sell its display inventory, and it’s used this to fight latency as well. Meredith built its own wrapper to host its two server-to-server partners, Index Exchange and Amazon. This makes it easier for Meredith to move supply-side platforms across various channels, depending ...continue reading

Press