Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced a nearly two-year delay to Chrome’s planned deprecation of third-party cookies. For publishers, advertisers, and the rest of the independent ad tech industry, this is a much-needed reprieve. As the original 2022 deadline approached, it became ...continue reading

Perspectives

Google Display Network Expands Remarketing Reach with Index Exchange

Google Display Network Expands Remarketing Reach with Index Exchange Yesterday, Google announced a number of ad and analytics product developments to help enable advertising in a “mobile-first world”.  Among the developments, the company noted a material innovation to its programmatic marketplace: remarketers buying through the Google Display Network (GDN) will now have access to inventory from other ...continue reading

Perspectives