AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
Digiday: How Moat mastered the art of the ad tech pivot
For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
AdExchanger: The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically
Smartology sets up private marketplaces to buy programmatically through Google Ad Exchange and it recently added Index Exchange as a second partner. Smartology originally tried to run the campaigns through DFP First Look, but saw more inventory after switching to preferred and private marketplace deals on Google’s platform.
WARC: Picking a path through header bidding
In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.
Media In Canada : How will the IAB’s ads.txt change Canada’s ad fraud conversation?
He added that in Canada, it’s likely that widespread adoption will happen soon, because advertisers have started demanding more from publishers in terms of viewability and brand safety. Drew Bradstock, SVP of product at Index Exchange, agreed, saying he believes conversation exploded this year in the wake of the YouTube brand safety scandal.
Strategy Online: Could a simple .txt help save your spend from ad fraud?
Drew Bradstock, SVP of product at Index Exchange, said he believes conversation around ads.txt exploded this year in the wake of the YouTube brand safety scandal.
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.
Digiday: Bauer Xcel Media increased its ad rates by 20 percent with server-side bidding
For its on-page bidding, Bauer Xcel hosts supply-side platforms in an Index Exchange wrapper tag, which collects bidders’ code in one place to make it easier to manage and improves page-load times by setting a ceiling on how long bidders have to respond before they are passed over.
Building the Future of Automated Advertising
Over the past year, ad tech has made headway in its endeavor to automate the advertising business. Index Exchange is committed to building the future of this industry to put more control into the hands of publishers as automation takes hold. That’s why we’ve recently invested in the expansion of our physical infrastructure across our nine ...continue reading