Sometimes You Get What You Need… It’s funny how you don’t know you need something until you get it. I really didn’t think an extra day off for Memorial Day would matter all that much. I wasn’t going anywhere. I am in the same place I have been for the last 10 weeks. Days are ...continue reading
Pretty, Pretty, Pretty… Good While the COVID curve flattens, ad spend is starting to pick back up. Before anyone starts doing cartwheels, ad spend is still down compared to pre-COVID levels but the trend lines are starting to move in our favor. This ain’t no disco, but it ain’t fooling around either… it’s good news. And ...continue reading
Alone, Together – Marketplace Pulse I can’t help but to think we are uniquely suited to this moment. We are being asked to stay at home when it has never been easier to be at home. Sometimes it feels like the last decade of tech has been moving in a straight line towards the reality ...continue reading
Some Things Can’t Be Shipped, for Everything Else Use Programmatic Now that we have a full calendar month wrapped under COVID, my optimism largely remains intact. When preparing for April, it was hard to predict how advertisers would respond. Remember – it was not just the start of a new month but a new quarter, ...continue reading
It’s Gonna Be May – Marketplace Pulse Insights: April 30 We are about to cross the finish line of the first full calendar month in quarantine. Congratulations — getting out of April is a notable milestone. And, It’s Gonna be May. Back in January when China decided to shut down Wuhan and other dense population ...continue reading
First Change, Then Innovation The capacity for people and industry to change is as remarkable as much for its scope as its predictability. When challenges, constraints, and structural changes are introduced, people and society adapt quickly. We will first experience change, then innovation will follow. In just over one month, an entire global economy has ...continue reading
Thank you all for the feedback to my weekly Marketplace Pulse update. We are getting great suggestions, but most importantly, it’s just been nice to hear from so many of you. One of the things I miss most since shifting to WFH is spending time with our Buyers and Publishers around the world. I spent a fair amount of time on a plane visiting our offices and meeting with our partners in each market. Being grounded has been an adjustment, but hearing from all of you has been great – even if it’s just to say ‘hi’. I really appreciate it!
Flat is the New Up – Marketplace Pulse Insights It’s now Q2, and everyone is in the process of adjusting their expectations. What does that mean in simple terms? Flat is the new up. Growth is an unlikely prospect while the global economy is still in a voluntary shutdown, but flat is good. Flat is ...continue reading
Is April the New January? – Marketplace Pulse Insights Thanks to everyone who read, and provided feedback on, last week’s first edition of “IX Marketplace Pulse.” If you have any items you’d like us to consider for our next edition, please email MarketplacePulse@indexexchange.com. Stay safe, happy and healthy. Will Doherty EVP, Global Marketplace Development Subscribe ...continue reading
The past few weeks have been an adjustment for your teams, our industry and the world as a whole. We know there is much uncertainty at every turn, and we at Index hope to be a guidepost for you during this time. That’s why we’re introducing “IX Marketplace Pulse” – a weekly update where we’ll ...continue reading