Bell Media, Index Exchange and Omnicom Media Group have entered into a partnership to improve programmatic offerings. The deal is the biggest of its kind for Bell Media and OMG, making available programmatic in-stream video deals, as ad spend continues to flow in that direction, says Brad Jeffrey, managing director for Canada at Index Exchange. ...continue reading
– Multi-million dollar video partnership allows Omnicom Media Group to diversify programmatic offerings – TORONTO (August 6, 2019) – Bell Media, Canada’s largest media company and leading content creator, along with Index Exchange, the world’s largest independent ad exchange, have accelerated the implementation and execution of programmatic instream video deals for Omnicom Media Group (OMG). ...continue reading
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, it can be easy to adopt a national status quo bias by focusing only on ...continue reading
A new study from Roxot, an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies. The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue ...continue reading
We’re proud to have our People Team named as finalists for the Canadian HR Team of the Year award by HR Awards Canada. Winners will be honored at on September 12, 2019. View the full list of finalists here.
“Empower” is a big buzz word in the industry nowadays. And it is for a reason. Allowing your team to make decisions and take ownership of what is happening can be extremely beneficial for the whole organization. In today’s episode, Edwin chats with Index Exchange’s Chief of Technology Officer, Marc Staveley.
I’ll sometimes find myself watching young and old straight couples — kissing and laughing, like there’s no one else in the world. The positivity and warmth I feel in these moments is often tinged with a sort of envy: will I ever be able to be that free? Will I ever be able to display ...continue reading
New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data. In a unique approach to programmatic, Target’s in-house media company Roundel is partnering with Index Exchange to share the retailer’s first-party data, broadening its reach with advertisers. Media buyers will now have access to first-party ...continue reading
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? Accountability is part of the equation Transparency is ...continue reading
Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange. Roundel and Index Exchange have co-engineered a customized product providing media buyers access to Target’s first-party data paired with inventory using their existing platforms. This partnership marks Roundel’s first major foray into programmatic advertising, an automated method of buying, selling or fulfilling ...continue reading