Roxot: US Publisher Programmatic Revenues 2019

A new study from Roxot, an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies. The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue ...continue reading