Everything In Its Right Place When we started this newsletter at the height of the first wave of the pandemic, I didn’t think I would still be writing them in Q4. At the time, it seemed unlikely that this would last longer than a couple of months. However, their purpose then, and now, is the ...continue reading
Prime, Election Season From any vantage point, October has a lot going on. This is especially true when talking Ad Spend. That is not a value statement; it’s just an objective fact. The run up to the US presidential election, Amazon Prime Day, and the start of Q4 will be a force multiplier. It is ...continue reading
Getting Past Flat We took a longer than normal break between newsletters. With the summer quickly coming to an end and folks away on holiday, it felt like a good time to step away from industry analysis. I thought by virtue of living in some kind of time soup this summer would feel longer than ...continue reading
The Blue Jean Committee By design, this newsletter is positive. With so much uncertainty and challenging circumstances, I think it’s important to focus on the good out there. And while there is plenty of it, there is a limit to my positivity. And its video conferencing. It is an energy vampire. I don’t care if you ...continue reading
This is Today. Today is Yesterday. And Tomorrow is also Today. It’s official. Our new normal is no longer new. It’s just normal. If you have an internet connection, or cable television, you have heard those words more in the past few months than your own name. “The New Normal” will be the Time Magazine ...continue reading
Alone, Together – Marketplace Pulse I can’t help but to think we are uniquely suited to this moment. We are being asked to stay at home when it has never been easier to be at home. Sometimes it feels like the last decade of tech has been moving in a straight line towards the reality ...continue reading
Some Things Can’t Be Shipped, for Everything Else Use Programmatic Now that we have a full calendar month wrapped under COVID, my optimism largely remains intact. When preparing for April, it was hard to predict how advertisers would respond. Remember – it was not just the start of a new month but a new quarter, ...continue reading