MediaPost: Transparency Takes Center Stage With The Emergence Of Server-Side Header Bidding

The emergence of header bidding in programmatic advertising is a significant development. And now, as header bidding technology segues from client-side to server-to-server-side (S2S) technology, the issue of transparency remains, according to a study released last week by Index Exchange. “The obstacle that has challenged the industry in its shift from client-side to server-side header bidding ...continue reading