Earlier this month, IX stopped development for a few days to invest in its team and explore new technologies. Understanding the importance of inspiring innovation and creativity, engineers from across all of our offices came together to partake in our third annual IX Hackathon. Hear from our engineering team and learn more about the hackathon ...continue reading
Just as the heat of the summer started to make its presence felt across Canada, IX Engineering put development on hold for a few days to kick off our third annual IX Hackathon. What better way to invest in innovation and creativity than to host our largest Engineering event ever at the Struck Contemporary Gallery ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
But unlike Forbes, which violates the Better Ads Standard in several ways, Tronc-owned publications might have relatively straightforward remedies. Andrew Casale, CEO of Index Exchange, a technology company that helps publishers serve ads, said it’s likely that Tronc is only doing “one thing wrong” on its sites and thus should be easy to correct.
For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading
