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Adweek: Target’s Media Company Is Enhancing Programmatic Offerings With a New Partnership

Roundel is teaming up with Index Exchange for an easier process with fewer platforms

Today at the Cannes Lions International Festival of Creativity, Target is announcing a new initiative for its newly relaunched in-house media company, Roundel: a partnership with the ad exchange Index Exchange to up its programming offerings.

By partnering with Index Exchange, Roundel—which was rebranded from Target Media Network earlier this year, with an announcement at the Newfronts—has created a way for advertisers and media buyers to access Target’s data and inventory while still using their own platforms. The hope is that this innovation will make for an easier programmatic process, with fewer platforms necessary for use.

Read More at Adweek

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