The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
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At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
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At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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