Now is the time to seize a standout opportunity to boost brand visibility ahead of the UEFA European Women’s Championship
Also known as the UEFA Women’s Euro, this is the premier competition in women’s football for national teams within the UEFA confederation. Held every four years since 1984, the tournament has seen a surge in popularity with the 2022 final drawing a record UK TV audience of 17.41 million and 87,1922 fans attending Wembley, making it the most-watched women’s football match in UK history. This is perfect for advertisers to boost brand visibility.
Dates
July 2 – July 27
$244 million³
in advertising spend
140%³
year-over-year increase in TV viewership for women’s sports were reported in a recent EDO report
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