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Topic: Media owners

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Aug 30, 2023

Feed Your Ambition: Engineering at Index Exchange

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Articles
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

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Articles
Mar 29, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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Women holding a phone
Case studies
Jul 12, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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three women looking at a computer screen
Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

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a road leading to mountains
Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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mike mcneeley talking on a stage
Articles
Jan 14, 2021

Five Questions with Mike McNeeley: Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …

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Person, Human, Outdoors
Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Pc, Computer, Electronics
Articles
Mar 20, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …

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Mobile Phone, Cell Phone, Electronics
Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …

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Articles
Jan 28, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …

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