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Topic: Product news

Articles
15 May, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Articles
13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism 

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
27 Mar, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Case studies
05 Jul, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising 

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …

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Articles
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.

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Articles
19 Apr, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Articles
06 Aug, 2022

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Mobile Phone, Cell Phone, Phone
Articles
07 Jul, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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cookie on keyboard, CPM lift
Case studies
16 May, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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