Activate Premium Deals Around Must-Watch Basketball Moments
Live sports are increasingly streaming-first, with shoulder content gaining momentum. A recent survey found that 40% of Gen Z and millennial viewers want more documentary-style sports and player content in the offseason, creating new opportunities to reach fans year-round.1
Tip: Activate always-on sports audiences through Index deals or collaborate with our team on custom streaming TV packages designed to drive sustained engagement.
Dates
April 18 – June 19
Best-in-class shoulder and associated content
40%
of Gen Z and millenial viewers want more sports and player content
Recommended Targeting
Streaming: Recommended content genres
• Sports
• Sports: Basketball
Display & Video: Recommended contextual targeting
• Sports : Basketball
• Sports: NBA
Featured Data Vendors
IRIS.TV
Genius Sports
Proximic by Comscore