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How To Make Your Omnichannel Holiday Campaign a Success
Are you ready for the 2022 holiday shopping season? View our guide to unwrap five ways to make the most of your holiday campaign.
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Articles
Nov 09, 2022
It’s Time to Overhaul Price Floors in Programmatic Advertising
Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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Case studies
Nov 07, 2022
How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand
Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
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Articles
Nov 01, 2022
Realizing the True Value of Programmatic CTV
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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