JUNE 8
Index Exchange Acquires Machine Learning Company Rivr
This acquisition accelerates our efforts to address one of the industry’s biggest technical challenges: optimizing and curating the ever-growing scale of requests sent to DSPs.
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Jun 22, 2022
What’s Wrong with CTV Ad Pods?
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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Articles
Jun 14, 2022
Improvements in Price Discovery Will Accelerate the Growth of Programmatic
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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Articles
May 26, 2022
Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …
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