Win the second screen: reach Super Bowl fans beyond the game
Second-screening is now the standard when it comes to the Super Bowl. Surveys show 46% of digital viewers and 30% of traditional TV viewers engage on digital and social platforms while watching the game, and only 31% rely on a single content source.1
Tip: Connect with passionate fans around football’s big event without breaking the bank on sponsorship rights. Activate streaming and curated deals with Index that leverage programlevel contextual signals like genre to optimize reach across live and on-demand content.
Date
February 8
1NCS
Best-in-class shoulder and associated content
46%
of digital viewers engage on digital and social platforms while watching Super Bowl
31%
of viewers rely on a single content source when watching the game
Streaming
Recommended Content Genres
• Football
Recommend Third-Party Segments via LiveRamp
• American Football Fans
• NFL Super Bowl Viewers
Display/Video
Recommended Contextual Targeting
• Seasonal: Super Bowl
• Sports: Football
Recommend Third-Party Segments via LiveRamp
• American Football Fans
• NFL Super Bowl Viewers
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