Major League Baseball

Watching baseball remains a beloved family tradition in the US, but how fans watch has fundamentally changed. In June 2025, streaming eclipsed combined broadcast and cable viewing for the first time, a historic TV milestone.¹ With streaming usage up 71% since 2021, audiences are following this year’s biggest baseball moments across screens.¹

Tip: As streaming takes the lead, activate premium streaming TV deal offerings to access premium supply with the control and efficiency you expect from Index.

Dates
March 25 – July 14

Best-in-class shoulder and associated content

¹Nielsen