Showcase your brand to Major League Baseball fans worldwide
The MLB’s viewership is on the rise, drawing in fans from around the globe. The 2024 World Series marked the highest viewership since 2017, with a significant 67% increase from the previous year.1 Notably, the 18-34 age group has shown the strongest interest, with a remarkable 101% jump in viewership from 2023.1 Make sure you’re connecting with this engaged audience during the 2025 baseball season.
Dates
March 31 – September 28
Best-in-class shoulder and associated MLB content.
¹MLB
67%
overall increase in viewership from 2023¹
101%
jump in viewership in the 18-34 age group since 2023¹
Display / OLV
Recommended contextual targeting
• Sports: Baseball
• Sports: MLB
• Mobile Apps: Mobile App Categories: Sports Apps
Recommended third-party segments via LiveRamp
• Baseball TV Viewers
• Interested in the MLB
Streaming TV
Recommended content genres
• Sports
• Sports: Baseball
Recommended third-party segments via LiveRamp
• Baseball TV Viewers
• Interested in the MLB
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