March Madness Inventory Packages

Women’s basketball, no longer a niche market, provides an engaged audience for marketers leading up to the 2026 tournament. The women’s championship game drew over 8 million viewers this year, and ESPN saw 200% higher ad sales for the women’s tournament than 2024.¹ National followings for athletes like Caitlin Clark, Paige Bueckers, and Azzi Fudd, generational rivalries, and upstarts engage viewers with compelling coverage.²

Tip: Fans of women’s sports are brand loyal—data shows that these fans are more likely to advocate, purchase, and engage with brands that support the teams they care about.³ Serve creative that connects with passionate women’s basketball fans, and reach premium media owners focused on inspiring player stories with Index.

Dates
March 15 – April 6

Best-in-class shoulder and associated content.

¹eMarketer
²AP
³eMarketer