Leverage the tournament to enhance brand visibility and attract new customers through strategic marketing efforts
An estimated 118 million US viewers are expected to stream their favorite sports by 2025, a 71% increase from 2021. Reach audiences during this highly watched tournament to enhance brand visibility, reach a diverse audience, and attract new customers¹.
Dates
March 19-April 8
Best-in-class shoulder and associated March Madness content.
118M
US viewers expected to stream their favorite sports by 2025¹
Recommended categories
Seasonal: March Madness
Category segment recommendation
Education: College and University
Category segment recommendation
Sports
Content genre
Sports: Basketball
Content genre
Sports: College
Content genre
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