The Women in Media Power List crowns the leaders and inspirational women driving positive change in the media sector.

Australia’s media landscape is undergoing a profound transformation, with traditional TV, streaming services, and Connected TV (CTV) converging in unprecedented ways. This convergence isn’t just about audience behaviour shifting; it represents a golden opportunity to overhaul the advertising experience for all involved.

As we approach the inevitable demise of third-party cookies in Google Chrome, with 1% of cookies being phased out as early as Q1 2024, media owners and buyers are now faced with the imperative to reassess their approach to audience targeting.

2024 will bring three pivotal trends that are redefining the rules of engagement in Australia’s digital advertising arena.

IAB Australia’s Executive Technology Council (ETC) chair, Adele Wieser, predicts 2024 will be a “pivotal” year for the industry as it prepares for life without third-party cookies. Wieser, the regional MD APAC at Index Exchange, predicts the industry will undergo another year of change – most significantly around the change in data as the cookie departs.

Index Exchange, the global advertising marketplace, is charting a strong course to unlocking the opportunities that connected TV (CTV) presents for publishers, platforms, marketers and agencies.

With a team in APAC focused on empowering broadcasters and streamers alike to realise the true value of TV’s evolution into a digital medium, Index Exchange is utilising nearly 20 years of programmatic experience to replicate the success it saw in the display space in the realm of CTV.

Online video streaming continues to have an unprecedented impact not only on the global media landscape, but on consumer attention. As a result, In the last few years, Advertising Video-On-Demand (AVOD) and free ad-supported streaming TV services (FAST) services have soared to new heights.

Index’s Adele Wieser breaks down how programmatic innovation and standardisation can introduce efficiency and scale to the future of streaming TV.

IAB Australia has announced the appointment of Adele Wieser, regional managing director, APAC, Index Exchange, has been appointed as the chair of its Executive Technology Council (ETC) effective immediately.
Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.

The continuous advancement of channels such as connected TV (CTV), coupled with fragmented consumer attention, is driving several challenges in our industry. Luckily, programmatic has the opportunity to deliver a synchronised, efficient, and personalised ad experience for consumers, no matter the screen. In order for this to become a reality on both the buy and sell side, the programmatic industry needs to innovate.

The opportunity for programmatic to do for TV what it did for display is bigger than ever before. We predict that 2023 will introduce the implementation of secure standards into the CTV supply path, giving marketers full visibility into each transaction as CTV continues on its trajectory to deliver brand awareness and drive engagement.