In the News

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How AI Helps Butler/Till Curate High-Performing PMPs

AdExchanger’s Anthony Vargas spoke with Butler/Till and SWYM.ai about how the agency cut programmatic waste by focusing on highly performant inventory and high-value leads. By leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from our robust, high-quality supply.

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Scope3’s latest launch is as much about the economics of ad tech as it is about AI

Andrew Casale, CEO of Index Exchange, discusses how Scope3’s AI-driven technologies, as part of their platform launch (with Index Exchange as one of the launch partners), are making the sell-side smarter. Casale highlighted the potential for these innovations to shift ad dollars from walled garden platforms like Google, marking a “structural change” in the ad tech market.

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Ad Age logo

Programmatic ad power shifts as agencies and supply-side platforms work together

Jessica Breslav, Chief Customer Officer at Index Exchange, is featured in Ad Age’s coverage on the evolving relationship between supply-side platforms (SSPs) and media agencies. Breslav discusses how Index Exchange is fostering closer partnerships with agencies through initiatives like the launch of Marketplaces, which allows agencies to connect more directly with publishers and improve the quality and efficiency of their programmatic buys.

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Adweek logo

Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety

Andrew Casale, CEO of Index Exchange, is mentioned in Adweek’s coverage of Scope3 announcement as he discusses how Index Exchange’s rich data on ad placements, device information, and page details helps power Scope3’s new Agentic Media Platform. The article highlights how this data enables sophisticated brand suitability and optimization, allowing for advanced targeting at scale through the AI-driven platform.

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Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger

Index Exchange CEO Andrew Casale made headlines discussing how curation could be the biggest shake-up in programmatic advertising since header bidding. Casale believes it could rival open RTB, shifting decision-making from the buy-side to the sell-side and giving publishers more control over impression sales. With Index Exchange’s curation product, Index Marketplaces, in beta, Casale is betting this shift will drive more ad dollars directly to publishers.

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How ad curation is maturing

Index Exchange is featured in Digiday for its pivotal role in the evolution of sell-side ad curation. The article also points to Index Exchange’s partnerships with companies like Chalice and Cognitiv, marking a significant shift in programmatic media trading and expanding opportunities for value creation and control.

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