How AI Helps Butler/Till Curate High-Performing PMPs
AdExchanger’s Anthony Vargas spoke with Butler/Till and SWYM.ai about how the agency cut programmatic waste by focusing on highly performant inventory and high-value leads. By leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from our robust, high-quality supply.
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