In the News

At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange VP of Product James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?

Two emerging sports media companies, OffBall and Togethxr, are partnering to combine resources and scale across women’s sports and sports culture.

Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests to distant infrastructure and waiting for responses.

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years.

On this episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki sit down with Michael Richardson, VP of Product at Index Exchange to break down ARTF — the Agentic Real-Time Framework.

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect.

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually reached intended inventory.

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch.

Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent.