Turn tax season into a streaming opportunity with Index
As tax season approaches, 54% of US consumers expect a refund, and many plan to spend it on big-ticket retail and travel.1 This presents a key moment for brands to reach them through streaming, which is still an underutilized channel. Though 20% of adults will spend their daily media time streaming, only 8% of total ad spend is expected to be allocated to the channel in 2026.2
Tip: Partner with Index to build curated deals around finance, news, lifestyle, reality, and sports content, where refund intent indexes high, and pair with retail media audiences. You can expect brand safety and transparency with inventory controls and detailed post-campaign reporting, essential for sensitive tax season messaging.
Dates
Tax Day: April 15
54%
of US consumers expect a refund this year
20%
of adults spend their daily media time streaming
Streaming
Recommended Content Genres
• Business and financial
Recommended Third-Party Segments via LiveRamp
• Tax services
• Self-service tax filer
• Tax refund season spender
Display/Video
Recommended Contextual Targeting
• Finance: Taxes
• Business
• Finance
Recommended Third-Party Segments via LiveRamp
• Tax services
• Self-service tax filer
• Tax refund season spender
Ready to get started?
Contact us to learn more about this package.