Partnership enables buyers to access Audience360’s premium, high-intent audience data through Index Exchange’s Index Marketplace
Index Exchange, a globally trusted independent supply‑side platform (SSP) powering intelligent decisioning, today announced a new partnership with Audience360, a leading Australian data and audience intelligence provider. Through this collaboration, Audience360 has integrated with Index Exchange’s Data Vendor Ecosystem, giving marketers seamless access to premium, privacy-aware Australian audience data within one of the world’s leading programmatic platforms.
Through the integration, buyers can activate Audience360’s exclusive audience segments directly within Index Exchange. They can also curate smarter inventory deals using high-intent data sourced from trusted Australian publisher partners, including Webjet and carsales. Built from real consumer engagement across high-value categories such as travel, automotive, finance, and sport, these audiences enable marketers to reach Australians who are actively researching, planning, and ready to act.
The partnership allows brands and agencies to combine Audience360’s locally sourced, first-party data with Index Marketplaces transparent and efficient infrastructure in a single workflow. This streamlined activation makes it easier to pair premium inventory with premium data, driving more precise audience engagement, improved efficiency, and better campaign outcomes.
“Australia’s programmatic audience market is maturing rapidly, and marketers are demanding data solutions that are both privacy-aware and performance-driven. Our partnership with Audience360 gives buyers direct access to premium, locally sourced audience intelligence within Index Marketplaces, making it easier than ever to activate high-intent Australian audiences at scale. This integration reflects our ongoing commitment to providing buyers across the market with the transparent, trusted infrastructure they need to future-proof their campaigns. – Janette Higginson, VP of Buyer Development, Japan & Asia Pacific at Index Exchange
Audience360 is uniquely positioned within the Australian market, with data built exclusively from trusted local publisher environments rather than aggregated third-party sources. Grounded in real purchase-research behaviour, its audiences provide marketers with clear, actionable signals of consumer intent while ensuring transparency, quality, and compliance with local privacy standards.
“This partnership gives advertisers a smarter way to activate premium Australian audiences at scale,” said Shruneek Prasad, head of product (ad-tech & platforms) at Audience360. “By combining Audience360’s exclusive, intent-rich publisher data with Index Exchange’s leading marketplace technology, buyers can seamlessly access high-quality audiences and curate more effective media deals. At a time when privacy, performance and efficiency are critical, this integration delivers a solution for brands looking to get more from every campaign.”
As marketers seek more effective alternatives to third-party cookies, the integration provides scalable access to privacy-aware, cookieless audience solutions powered by UID technology.
Buyers connected to Index Exchange can begin accessing Audience360’s audience data immediately, enabling more effective demand generation and campaign performance through high-quality, locally sourced data signals.
