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The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates
For premium media owners like the Guardian, maximising revenue while maintaining control and transparency is essential. These goals are particularly relevant as digital advertising evolves and media buyers seek the most high-quality, cost-efficient supply.
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Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift
See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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Articles
A New Model for Dynamic Take Rates That Puts Media Owners First
The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Case studies
The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates
See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
Read more