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Blog

Articles
21 Apr, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Articles
06 May, 2026

Why Streaming TV Performance Depends on Smarter Deal Activation  

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Case studies
27 Apr, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach American College Football Viewers

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Articles
07 Apr, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Articles
19 Mar, 2026

Unlocking Brand Value Through the Sell Side

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Articles
26 Mar, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Case studies
05 May, 2026

How Vyde Leveraged Index Marketplaces to Drive High-Impact Engagement for a Global Automotive Brand

See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.

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Case studies
27 Apr, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach American College Football Viewers

See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.

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Articles
07 Apr, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

Sell-side decisioning is creating new avenues for media owners to build more resilient monetisation strategies. See how you can take advantage of the opportunity.

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Articles
26 Mar, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.

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Articles
06 May, 2026

Why Streaming TV Performance Depends on Smarter Deal Activation  

As streaming TV scales, better deal activation is key to reducing complexity and driving performance. Learn how curated supply, signal, and sell-side decisioning are shaping the future.

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Articles
21 Apr, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

Today, we’re announcing a new layer of Index Exchange’s infrastructure, now available to partners. Index Cloud is our neutral compute …

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Articles
31 Mar, 2026

AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category

New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.

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Case studies
24 Mar, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.

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Articles
19 Mar, 2026

Unlocking Brand Value Through the Sell Side

Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.

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Articles
12 Feb, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

The next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …

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Case studies
03 Feb, 2026

How Sell-Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer

See how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.

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Articles
22 Jan, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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Articles
18 Dec, 2025

Exploring the Future of AI in Advertising With IPG

Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.

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